Prior to founding Lunr, Jeff was the Global Head of Equities and Head of Middle Market Fixed Income Sales and Analytics at Piper Jaffray (now Piper Sandler). During his tenure, Jeff also served as Head of Equity Research and was Piper’s number one Research Analyst. Throughout his career, Jeff established himself as one of Wall Street’s foremost consumer industry experts and was ranked number one in multiple sectors. He has also frequently provided commentary on leading broadcast outlets such as CNBC and Bloomberg. Jeff is also a Co-Founder and General Partner at NewBound Venture capital.

Jeff received his MBA from The Carlson School of Management at the University of Minnesota and his BA from St. Olaf College.